The super hero doesn't get any love from Adobe
Just like many designers Adobe has always seen Fireworks as a villain to Photoshop and apparently also misunderstood it. Instead of promoting Fireworks correctly now and communicating its abilities clearly, i.e. that it is a layout program for screen and can be compared to InDesign, they rather pretended it didn't exist.
The super hero stays in the garage
Adobe had a Ferrari in the garage that they never showed to anybody and therefore never gave it the chance to prove itself and show what it was really about. The product page of Fireworks has always been very superficial and it was never hinted to its true power. At presentations and road shows you would look for Fireworks and not find it. The program was never on the agenda. On AdobeTV only the very basics of Fireworks were shown. So the super hero does not get a chance to present itself in any way.
The super hero does not get any new features
Users are always looking forward to the cool new features that are offered with every new version of Adobe software. The new features that Adobe has sponsored to Fireworks over the years and versions are not worth mentioning. The only two praiseworthy features are the pages palette with the master page that is really essential (and came from Macromedia times I think), and the CCS properties palette in CS6. The import function of Photoshop documents still doesn't work without problems. Masks are particularly difficult. Without a proper import Adobe hinders an excellent work flow between Photoshop and Fireworks that is essential for a layout software.
Tip: Masks should be reduced (meaning applied) in Photoshop, then it is no problem to import them.
Our super hero only gets a polish
Instead of adding new important features to Fireworks with each version, something that many people are waiting for, it only gets a polish. With every new version they are told that some bugs have been fixed and that here and there one screw or another has been turned a bit. So the Ferrari stays in the garage and always gets a nice new polish, instead of giving it a new turbo loader and putting him on a race track.
At the same time Adobe continues to push Photoshop in the direction of screen / UI design, a pixel-based tool that is not suitable for this task.